In early 2025, Australian pizza chain Bubba Pizza ignited a culinary debate by introducing a ham-and-orange pizza, featuring smoked ham, mozzarella, and fresh orange chunks. Dubbed the “orange pizza,” this unconventional combination sparked both curiosity and controversy, particularly among pizza purists who already debate the inclusion of pineapple on pizza. The chain’s managing director described the innovative topping as a means to bring people together through something unexpected.
The introduction of the orange pizza elicited strong reactions online, with some labeling it “revolting” and others expressing intrigue. Despite the backlash, similar unconventional pizza toppings exist globally, such as banana pizza in Sweden and durian pizza in China. Bubba Pizza’s creation highlights the ongoing experimentation within the culinary world, challenging traditional notions of what belongs on a pizza.
Interestingly, while online reactions were mixed, in-person feedback was surprisingly positive. After the initial social media buzz, Bubba Pizza reintroduced the offering with a free trial for customers, leading to increased sales and customer engagement. The chain’s managing director sees pizza as a versatile, experimental food and has previously tried innovative toppings like hot dog and meat pie pizzas.
As the pizza landscape continues to evolve, the orange pizza serves as a testament to the adventurous spirit of culinary innovation, inviting both praise and skepticism.
